02
Summary of
todays
UX–Design
problems.
Everything in our world is designed. From doorknobs to immersive websites. We designers are hired to create human-centered experiences - whether it's an interface, a service, or a haptic product of daily life. In the end, people use our design. So they experience all the benefits if we design well, or they have a bad experience if we don't do enough research - we only care about the end user and the needs of our customer group. And that's where the problem lies.
The customer is both a leverage point within a system and at the same time an individual with personal needs. If we design only for the positive experience, we may achieve it, but we don't address the potential consequences that come with it. We should include the systemic context in our design, i.e., what impact can our design have. And we should practice a design for all. So see the user as an individual, not as a group of users.